Enterprise - Decoding B2B SaaS Product Management

Are you a practicing Product Manager who wants to build a strong foundation in enterprise Product Management, or do you aspire to break into SaaS Product Management? Learn how to identify the most valuable opportunities, objectively prioritize your roadmap, build robust enablement and launch strategy, and track the success of your product in this 3-weeks hands-on course.

By Abhishek Shukla


Course start date

8th July 2022

Registration deadline

7th July 2022

Who should join

You are a Product Manager who wants to specialize in B2B SaaS
You want to break into SaaS Product Management
You are a B2B Product Manager (1-2 years experience) looking to level up
You are the founder of an early-stage B2B startup who wants to specialize in B2B Product Management

Topics to be covered

SaaS Product Management basics
B2B vs B2C Product Management
Identifying and validating the most valuable opportunities for enterprise customers
Impact-driven objective prioritization
Product analytics, SaaS metrics, and measuring success
Launch, Go-to-market, and rollout strategies
Stakeholder analysis, engagement, and management
Hands-on capstone project

Meet your Instructor

Abhishek Shukla

Go to profile page

Abhishek is a product leader with over 11 years of Product Management experience building large-scale enterprise products at companies like Adobe, Flipkart, and Pubmatic. He currently leads the Data Integrations & Data Partnerships product group for Adobe Experience Platform, an enterprise platform with USD 150M+ annual recurring revenue. In his previous roles, he has built and launched India's first commerce ad network and the first in the industry holistic ad serving platform - both catering to Fortune 500 enterprise customers. He is also an active mentor to aspiring and entry-level Product …

Show more

Guests

Guest Image

Senthil Kanthaswamy

Head of Product @ Freshworks HR Cloud
Guest Image

Bharat Maddali

Product Leader @ Auzmor | B2B SaaS | EdTech, Travel
Guest Image

Srijit Jain

Product @ OLX Autos | SaaS, Platform | Consumer, Fin-Tech
Guest Image

Sarthak Garg

Product @ Twilio Segment | ML & AI
Guest Image

Sahil Saini

Product @ OLX Group | Product Coach & Speaker | Angel Investor

Comprehensive Curriculum

1
Ideate
  • Identify & validate opportunities across enterprise customers

  • Primary research with enterprise customers and prospects (buyer + consumer persona)

  • Alignment with business & departmental objectives

2
Execute
  • Objective prioritization based on evidence, impact, and business drivers

  • Internal vs external roadmaps; Aligning stakeholders

  • Instrumentation, measurement, and defining success

3
Launch
  • GTM and rollout strategy; Pairing with Product Marketing

  • Product enablement (internal and external)

  • Distribution, partnerships, co-sale engagements

1
Ideate
2
Execute
3
Launch

Why choose a Cohort based course?

01
Learn and grow with a tribe
Be part of an exclusive and private community filled with people who will support and grow together. Courses are designed to facilitate peer learning and interaction through breakout groups, community activities and group projects.
02
Engaging Live Sessions
These are not like recorded online classes that you do in isolation. The sessions are designed to increase engagement. In this course, they won’t just deliver a lecture, they’ll engage the class, facilitate breakout discussions, and leave plenty of time for Q&A.
Descriptive Icon
03
Ensuring feedback and accountability
You will get regular feedback throughout the course. And since this course is going to have live classes and community, this should lead to more accountability to drive your likelihood of success with the course.
Descriptive Icon
Descriptive Icon

Testimonials

Icon

Anurag Agarwal

Product Manager @ Microsoft

Abhishek is a very amiable and intelligent individual. He has exceptional knowledge of the Product Management skills and ideas to implement PM strategies, and his commitment to my success was obvious. Taking mentoring from Abhishek provided outstandi…

Show more

Icon

Vamsi Krishna

Product Manager @ Flipkart

If I have to describe Abhishek in a few words, it would be, ‘a PM powerhouse’ ! His clarity, structured thinking, and ability to break down problems continue to inspire me even today. A PM’s day is as busy as it gets with meetings, research, executio…

Show more

Icon

Anirban Panda

Product Manager @ UnitedHealth Group

I was trying to connect with Abhishek after a year from our initial contact, at a time when I was a bit low after a few interview rejections. To my surprise, Abhishek was ready to mentor me back and rekindled my hope within the 1st session itself. Wi…

Show more

Icon

Manikanta Bolla

Senior Product Manager @ Verizon

I was an aspiring product manager when I met Abhishek Sukla. After the first session, I got a clear picture of what is product management, what is the gap between the skills I possess, and what is required to be a product manager. Then he guided me t…

Show more

Icon

Gaurav Aggarwal

Associate Product Manager @ OneAssist

I met Abhishek over LinkedIn around Feb 21. I reached out to him seeking help regarding product management and career guidance. To my surprise rather than replying to my message, he asked to connect over call. Since then he has helped me understand …

Show more

Icon

Sebastian Shyam

Associate Product Manager @ LearnEngg

Abhishek is empathetic toward his mentees. He understands his mentees well and gives guidance based on that. He is the best example of T skilled. He has a deep understanding of Product Management and knowledge of all other domains. He is very support…

Show more

See my complete Wall of Love go to link

Enterprise - Decoding B2B SaaS Product Management

Class start date

8th July 2022

Registration Deadline

7th July 2022

Fee (EMI available)

$449

Course start date

8th July 2022

Registration deadline

7th July 2022

Frequently Asked Questions

I have a full-time job. Will I get enough time to take this course?
Do I have to attend all of the live sessions in real-time?
Can I cancel or apply for a refund after payment?
How are the sessions conducted?
What are the payment options available?
Is there an EMI option available?
Why learn with a community for an online course?
Any further questions?
Chat with us on WhatsApp

Know someone who should join?

Share this course with them and attend together

linkedIn Icon Twitter Icon Whatsapp Icon Link Icon